Our founder Alex is a dedicated trainer with a background in formal education and over 20 years experience working with clients young and old.

Our mission is to empower people of all ages to stay safe, strong and in control, mixing practical skills with academic theory and smart strategies that work in the real world.

Our founder Alex is a dedicated trainer with a background in formal education and over 20 years experience working with children and young people. He holds a plethora of qualifications in Combat education, strength and conditioning and formal secondary education (UK qualified) 

Since childhood, he has trained extensively in multiple combat systems including Muay Thai, Boxing, Ju-Jitsu and reality-based systems. He still travels frequently to study and train under the world’s top instructors.  

This unique combination of combat expertise and educational insight has allowed him to create systems that are easy to learn, effective and accessible to all. 

The SDS system has been battle tested by a number of students who have utilised both physical and non physical strategies to ensure their safety and escape a potentially violent encounter. See testimonials.

SDS is primarily based on the French Riviera but has the capacity to deliver training in Europe and Worldwide.